Case Study

Experience the Buttrfly Spaces
Effect with Huddle01

Case Study

Experience the Buttrfly Spaces Effect with Huddle01

Case Study

Experience the Buttrfly Spaces
Effect with Huddle01

25%

25%

25%

Increase in Daily Time Spent

Increase in Daily Time Spent

Increase in Daily Time Spent

Top 3

Top 3

Top 3

Feature Buttrfly Spaces

Feature Buttrfly Spaces

Feature Buttrfly Spaces

Boosted

Boosted

Boosted

Activation & Retention

Activation & Retention

Activation & Retention

<1 week

<1 week

<1 week

Integration Time

Integration Time

Integration Time

In today's competitive social media landscape, platforms are constantly seeking ways to stand out and keep users engaged. Buttrfly App, a web3 social explorer built on Lens Protocol, was looking for a way to increase their DAUs and retention.

In today's competitive social media landscape, platforms are constantly seeking ways to stand out and keep users engaged. Buttrfly App, a web3 social explorer built on Lens Protocol, was looking for a way to increase their DAUs and retention.

In today's competitive social media landscape, platforms are constantly seeking ways to stand out and keep users engaged. Buttrfly App, a web3 social explorer built on Lens Protocol, was looking for a way to increase their DAUs and retention.

Challenge

Boosting Daily Active Users and Retention

DAUs & Retention

DAUs & Retention

Buttrfly was focusing on how to get more Daily Active Users, increase the average time spent on the platform and retain them. Along with their existing features, they needed something that would drive higher engagement.

Need for Differentiation

Need for Differentiation

While existing features were successful, the team sought a unique experience to set them apart and fulfil an increasing demand from the Lens Community. Enter Buttrfly Spaces with Huddle01.

Solution

Why Huddle01 SDK?

Lightweight SDKs for lower footprint

  • Huddle01 lightweight (<300Kb) SDK integrated with the Buttrfly app leads to faster download and update cycles.

  • This enabled Buttrfly with lightning-fast updates and deployment pipelines, minimizing user downtime and resource consumption.

Future-proofing with scalable architecture

  • Huddle01 audio spaces is capable of scaling to an extraordinary 6000+ participants and 20 active speakers.

  • Large-scale audio rooms allow Buttrfly to foster a sense of community and shared experience. Imagine thousands of listeners tuning in to a live event or music performance, creating buzz
    and energy.

Ultra-low latency for Highly Engaging Users

  • By delivering a smooth, glitch-free communication experience Buttrly can enhance user satisfaction and strengthen its brand image making user interactions more engaging.

  • Huddle01’s low latency (30-40 sec) benefits users located in areas with limited bandwidth, by ensuring they can participate in real-time conversations without being disadvantaged by audio delays.

Customizability & Brand Identity

  • The SDK provided by Huddle01 is fully customizable and it integrates seamlessly with your app's design and functionality.

  • Butterfly built ‘Buttrfly Spaces’ while ensuring a cohesive user experience and brand identity. On top of Huddle01’s pre-built features, Buttrfly can create features unique to its users for immersive experiences.

Faster Time to Market

  • Efficient troubleshooting and readily available resources shared by Huddle01 translated into a quicker resolution of integration issues, ultimately accelerating Buttrfly app's release and deployment.

  • Buttrfly team had a dedicated channel for 24*7 customer support from Huddle01. It helped diagnose issues quickly, saving valuable development time and effort.

Impact

The “Buttrfly Spaces” Effect

The “Buttrfly Spaces” Effect

25% Increase in Daily Time Spent

25% Increase in Daily Time Spent

25% Increase in Daily Time Spent

The average daily time spent in Buttrfly jumped from 80 minutes to 100 minutes, indicating a strong increase in user engagement.

The average daily time spent in Buttrfly jumped from 80 minutes to 100 minutes, indicating a strong increase in user engagement.

Spaces as a Top 3 Feature

Spaces as a Top 3 Feature

Spaces as a Top 3 Feature

Buttrfly Spaces quickly became one of the platform's most popular features, with multiple recurring shows and podcasts attracting users.

Buttrfly Spaces quickly became one of the platform's most popular features, with multiple recurring shows and podcasts attracting users.

Boosted Activation and Retention

Boosted Activation and Retention

Boosted Activation and Retention

Buttrfly Spaces' uniqueness drew new users to the platform and provided existing users with a compelling reason to stay engaged.

Buttrfly Spaces' uniqueness drew new users to the platform and provided existing users with a compelling reason to stay engaged.

Quick and Easy Integration

Quick and Easy Integration

Quick and Easy Integration

Huddle01 SDK allowed Buttrfly to go live in < 1 week, saving plenty of developer bandwidth.

Huddle01 SDK allowed Buttrfly to go live in < 1 week, saving plenty of developer bandwidth.

“Buttrfly Spaces has definitely been a top 3 feature of Buttrfly and there’s currently multiple regularly occurring shows/podcasts happening on Buttrfly Spaces”

“Buttrfly Spaces has definitely been a top 3 feature of Buttrfly and there’s currently multiple regularly occurring shows/podcasts happening on Buttrfly Spaces”

-Buttrfly CEO, Joseph DeVivo

-Buttrfly CEO, Joseph DeVivo

Key Learnings

Interactive Features Drive Engagement

Interactive Features Drive Engagement

Buttrfly's case study demonstrates the power of interactive features like Huddle01's Audio Spaces in boosting user engagement and retention.

Uniqueness Matters

Uniqueness Matters

Standing out from the crowd is crucial in a competitive market. Buttrfly Spaces helped the platform differentiate itself by offering a unique experience not found elsewhere in the Lens Protocol ecosystem.

Continued Innovation

Continued Innovation

While satisfied with the initial success of Buttrfly Spaces, the team remains focused on further improvements, prioritizing features like recordings and enhanced Spaces functionality.

Buttrfly is soaring high, you can too.

Buttrfly is soaring high, you can too.

Book a call today and grow your app to the next level.

Book a call today and grow your app to the next level.

Deliver the best live experiences

Deliver the best live experiences

Deliver the best
live experiences

on any network, for every device, anywhere in the world

on any network, for every device, anywhere in the world

on any network, for every device,
anywhere in the world

Superfast Implementation image
Superfast Implementation image
Superfast Implementation image
Super fast implementation
Super fast implementation

Plug-n-play architecture for quick and

easy integration.

Plug-n-play architecture for quick and easy integration.

Access to Builders' Kit image
Access to Builders' Kit image
Access to Builders' Kit image
Access to Builders’ Kit
Access to Builders’ Kit

Explore our guides and examples to integrate Huddle01 into your dApp/service.

Explore our guides and examples to integrate Huddle01 into your dApp/service.

24*7 Support image
24*7 Support image
24*7 Support image
24*7 Engineering Support
24*7 Engineering Support

Interact with the Huddle01 development team and get solutions to your queries.

Interact with the Huddle01 development team and get solutions to your queries.